Brand Bros and The Inspyre Group Announce Strategic Merger, Creating Full-Service Branding, Marketing & Communications Firm

Lexington, South Carolina – February 13, 2026 — Brand Bros and The Inspyre Group today announced their official merger, uniting two growing agencies under one cohesive vision to deliver strategic branding, marketing, and public relations services to clients across South Carolina and beyond.

The merger formalizes what has already been a natural alignment of services, leadership, and philosophy. Moving forward, the combined firm will operate with an expanded team and integrated capabilities — offering brand strategy and identity development, creative design, public relations, digital marketing, advertising, and promotional products under one roof.

Founded on a shared belief that strong brands are built with intention, the newly merged organization blends Brand Bros’ specialized focus on brand identity and creative development with The Inspyre Group’s expertise in marketing strategy, communications, and public relations.

“This merger is about alignment and growth,” said Gavin Smith, Co-Founder of Brand Bros and Founder of The Inspyre Group. “Both firms were built around the idea that branding and marketing shouldn’t live in silos. When strategy, creative, and visibility work together, businesses grow faster and with greater clarity. Bringing Brand Bros and The Inspyre Group together allows us to serve our clients in a more integrated and powerful way.”

Brand Bros was launched with deep roots in family history. The name and creative inspiration draw from Meador’s Candy Factory — a business owned by the founders’ great-great-grandparents, remembered locally for its distinctive and thoughtful branding. That legacy continues to influence the firm’s approach today: blending creativity, craftsmanship, and personal service.

The Inspyre Group, a full-service marketing and public relations firm, has built a reputation for delivering strategic campaigns, earned media placements, digital advertising, and brand positioning for clients ranging from small businesses to regional organizations.

Together, the merged firm will offer:

• Brand Strategy & Identity Development
• Logo & Visual Identity Design
• Creative & Graphic Design Services
• Public Relations & Media Outreach
• Digital Advertising (Google, Meta & more)
• Marketing Strategy & Campaign Execution
• Promotional Products & Branded Merchandise

Clients of both firms will continue to receive uninterrupted service, with expanded resources and capabilities now available to support long-term growth.

“Our goal is simple,” Smith added. “We want to help businesses build brands that last — brands that are strategic, recognizable, and positioned for sustained growth. This merger allows us to do that at an even higher level.”

The combined organization will continue serving clients throughout Lexington, Columbia, and the Midlands region, with plans for continued expansion in the coming year.

For more information about Brand Bros and The Inspyre Group, or to inquire about services, visit www.brandbros.co or contact the team directly.

Media Contact:
Gavin Smith
Brand Bros & The Inspyre Group
gavin@brandbros.co

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